As a small business, every cent counts and staying on top of your expenses is an integral part of your success. When you are running a small company, or even just starting out, knowing how to run things as efficiently as possible is one of your key priorities. So how can chatbots for small businesses benefit you? Here are just a couple of ways!
1. Lower Your Costs
First of all, getting a chatbot is actually very inexpensive now that they have become more widely available. What’s more, once you have got it up and running, you will be surprised how it will keep your costs down. Having a chatbot will allow you to cut back on spending extra on personnel hours. The chatbot can basically be set up to constantly monitor your social media channels and other channels of text-based communication. In the near future, this will even extend to voice-based channels too.
What this all means is that you will actually start to see an increase in your revenue and a lowering of your costs as the chatbot interacts with your customers through social media and your website. The initial investment in a chatbot will allow you to become more competitive as you can start focusing on what really matters for your small business.
2. Drive Sales
Research shows that consumers are already very accustomed to interacting with chatbots and are even keen on buying from one. Offering a chatbot the opportunity to do so will greatly increase your revenue stream. What’s more, a chatbot can recommend products and services based on either the customers’ queries or preferences. This means that they can provide a personalised experience to each individual, something eery customer seeks nowadays. A chatbot can also facilitate transactions, place orders and take bookings, much in the same way as a “real-life” customer service agent.
3. Improve Your Reputation and Image
Let’s face it, chatbots are cool. New technology, artificial intelligence, and machine learning are all technologies of the future and if you are embracing it and using it, it can only reflect well on you. Offering your clients the use of a chatbot also shows a certain dedication to customer service and satisfaction which can only ever be a good thing. It shows your clients that you are forward thinking, dedicated to serving them well and that you have your finger on the pulse of the technological world.
4. Improve Your Customer Service
Wouldn’t it be great to offer your existing and potential customers, around the clock customer service? Wouldn’t it also be good if people engaging with your company receive instant answers to their queries, without having to wait on hold, or keep checking their email inbox? With a chatbot, you can offer instant, and around the clock assistance, 365 days a year, without having to physically be there. As a small business, this is an invaluable service to be able to offer.
These are just some of the ways that chatbots for small businesses can be beneficial to you. You might think that chatbot technology is just for large multinational corporations, but nowadays they are very reasonably priced. Integrating a scalable chatbot to up your customer service offerings can save you money as well as help drive more revenue. To find out more, contact ebo today.